WoofTroop Brand Guidelines

Welcome to the WoofTroop Brand Guidelines! These guidelines are designed to help you understand and apply our brand identity consistently across all materials and platforms. Whether you’re designing for print, digital, or social media, this document will provide you with the essential tools to maintain a unified and professional brand presence.

Inside, you’ll find everything you need to know about our logo, typography, color palette, and more. Follow these guidelines to ensure that WoofTroop’s friendly, trustworthy, and professional image shines through in every interaction with our community.

Let’s make sure that every WoofTroop experience is as delightful as a dog’s wagging tail! 🐾

Primary Logo

• Background: DarkSlateGray: #1d3031
• Paw: SandyBrown: #fdc674
• Text: White: #ffffff

• Background: White: #ffffff
• Paw: SandyBrown: #fdc674
• Text: DarkSlateGray: #1d3031

Primary Typeface: Arvo

Arvo is WoofTroop’s main font and should be used for all key brand materials. Its clean and modern slab-serif style makes it highly readable while adding a professional yet approachable feel. Use Arvo for headings, titles, and other prominent text to reflect WoofTroop’s friendly and trustworthy identity.

Fallback Fonts: Arial, Helvetica, Sans-serif

If Arvo is unavailable (e.g., on unsupported systems), use one of the fallback fonts: Arial, Helvetica, or any generic Sans-serif. These fonts ensure clear and consistent communication while maintaining a modern and minimal look.

Brand Colours